Fwd: What it took for Elon Musk’s SpaceX to disrupt Boeing, leapfrog NASA, and become a serious space company

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From: "Gary Johnson" <gjohnson144@comcast.net>
Date: October 21, 2014 10:09:10 AM CDT
To: "Gary Johnson" <gjohnson144@comcast.net>
Subject: FW: What it took for Elon Musk's SpaceX to disrupt Boeing, leapfrog NASA, and become a serious space company

 

http://qz.com/281619/what-it-took-for-elon-musks-spacex-to-disrupt-boeing-leapfrog-nasa-and-become-a-serious-space-company/


Quartz 
The right stuff

What it took for Elon Musk's SpaceX to disrupt Boeing, leapfrog NASA, and become a serious space company

Tim Fernholz

 

Better, faster, cheaper.(SpaceX)

The Space Exploration Technology rocket factory is a large, white hangar-like building near Los Angeles international airport, with a parking lot filled with late-model motorcycles and Tesla electric cars. The vast metal structure once churned out 737 fuselages for Boeing. When you get through the front doors, past security and a cubicle farm stretching the width of the building, there it is: Science fiction being wrought into shape, right in front of you.

Right in front of all the workers, too. The company's two-floor cafeteria is practically on and overlooking the manufacturing floor. Designers and accountants can eat lunch watching technicians build space capsules and rocket stages. There's a lot to see: Rockets, like good suits, are bespoke objects, hand-made to order; a SpaceX tour guide says much of the work is too precise for robotic assembly.

Visitors can't snap pictures—the technology is considered sensitive to national security. An enormous robot encircles a carbon-fiber shell that enfolds a satellite mounted on top of a rocket, using sonic waves to test for invisible imperfections. Human workers align nine rocket engines in an octagonal frame before they are installed into the enormous aluminum tube; others use a crane to lift a large panel and move it between workspaces. Even higher overhead, the first Dragon space capsule to leave the atmosphere and come back again hangs as a trophy. Mounted beside it is a project still in development: An enormous metal arc, one leg of a landing tripod large enough for a rocket.

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(Nikhil Sonnad)

Last month, NASA said it would pay SpaceX its largest single contract ever, $2.6 billion, to shuttle US astronauts up to the International Space Station (ISS). It's one of two companies that will build vehicles to replace the discontinued space shuttle and return the US to the list of spacefaring nations. The other, SpaceX's frequently testy competitor Boeing, will do the same job but at more than half again the cost—some $4.2 billion.

In fact, SpaceX has a chance at beating the aerospace giant to be the first private company to fly humans into orbit. This is an enormous milestone for the firm, and also its most dangerous task so far. But building cost-effective space vehicles gives SpaceX a chance to save US space efforts from their own torpor.

Despite successes in planetary science, like the Curiosity rover on Mars, NASA's manned space program has been floundering. The first plan to replace the space shuttle was cancelled; a new effort to send people to explore the solar system is behind schedule and over budget, to the point where it may be unfeasible. Even the basic effort of getting astronauts up to the ISS—real estate in which the US has invested $75 billion—has been outsourced to Russia.

In the private sector, the US, once the leader in satellite launches, now lags behind European and Russian competitors. An existing joint venture between Lockheed Martin and Boeing, the United Launch Alliance (ULA), is using engines bought from a Russian state company until 2017. And as China and India show their prowess to catch-up to the advanced economies with cost-conscious space stations and Mars probes of their own, a US side-bet on commercial space companies has now become the most likely way for the US to get off the ground.

When NASA officials first got involved with SpaceX eight years ago, they thought they were hiring a temp worker for scut work—a so-called "space taxi" while the government focused on higher aims. But now the commercial project may be NASA's best hope for getting humans into space.

A vanity project on a multi-planetary scale

When Elon Musk founded SpaceX in 2002, it was, at best, a millionaire's flight of fancy. He had made his fortune from tech startups Zip2 and PayPal, and was still two years away from starting Tesla, the electric-car firm.

Musk, as he will gladly tell you, has a vision: Colonize Mars and make humans a multi-planet civilization. He sees it as insurance against a global catastrophe that leads to human extinction. Per Musk, the only sensible policy in this universe is redundancy. Newly wealthy and with time on his hands, he concocted a scheme to send a greenhouse full of plants to Mars as a kind of grand gesture, but couldn't find any cost-effective rocket to send it there, even on a multi-millionaire's budget.

 "So many of [Musk's] friends advised him not do SpaceX." 

He did find people like Tom Mueller, a frustrated engineer at the conglomerate TRW's aerospace division, who was building a rocket engine for fun in his garage. That—the largest liquid-fueled engine ever built by an an amateur—turned out to be the earliest version of the Merlin, which powers SpaceX's rockets. Musk also met Hans Koenigsmann, a German engineer who became the company's fourth technical employee, at a rocketry club launch in the Mojave desert. "My German accent helps in presentations," Koenigsmann says. "When I say, 'This will work,' it is more convincing than other accents for some reason."

Musk decided to start a company to provide the service he couldn't find—an affordable ticket to Mars. Successful tech entrepreneurs love starting space companies: Jeff Bezos (Amazon), Paul Allen (Microsoft), Larry Page and Eric Schmidt (Google), and Richard Branson (Virgin) are all involved in firms dedicated to space tech. Most are seen, to varying degrees, as vanity projects.

"So many of his friends advised him not to do SpaceX," Luke Nosek, who helped build PayPal with Musk, told Quartz.

Nosek is now a member of SpaceX's board of directors.

Finding a partner in crime

Just as Musk's company was beginning to approach the space business with a clean slate, NASA was, too. The impending expiration of the space shuttle program, which flew US astronauts and cargo into orbit from 1981 to 2011, prompted a scattered response in the US space agency. In 2005, the Bush administration launched the first successor program, Constellation, intended as a ticket to both the ISS and the moon. The cost was originally estimated at $97 billion; it would eventually be cancelled in 2009.

But Mike Griffin, the aerospace engineer who became the top NASA administrator in 2005, had a bit of an unusual background: He was a former president of In-Q-Tel, the CIA's in-house venture-capital fund for national security tech. And like Musk, he saw space travel as a key to the future of humanity. He just thought it was a job for NASA, not the private sector.

 Griffin's staff wondered if he saw the ISS as "a huge rat hole we're just throwing money down." 

With so much money going into Constellation, Griffin decided to spend $500 million on a commercial space program, outside of the traditional NASA contracting approach, in the hopes of producing a cheap way to service the orbital distraction while NASA focused on grander aspirations. This commitment had his top staff wondering if he saw the ISS—at a total cost of $150 billion, the most expensive single object ever built by mankind, but of relatively limited scientific and economic value—as "a huge rat hole we're just throwing money down."

Advising Griffin was a physicist and venture capitalist, Alan Marty. One of the first things he did was write a two-page book report on Clayton Christensen's classic Silicon Valley tome The Innovator's Dilemma and distribute it to senior NASA executives. At Marty's insistence, NASA's attorneys were able to exploit a loophole created by the slapdash nature of the agency's original founding. In the panic after the Soviet Union got to space first with Sputnik, the White House had demanded a civil space agency fast, and to avoid missing any opportunities, a young attorney had added a kind of universal action clause (section 203, sub-section a, part 5) to the 1958 law that founded NASA. "You know how Sherwin-Williams [Company] paint covers the world?" NASA general counsel Michael Wholley said. "He basically said, 'If I've forgotten something, use this.'"

And so in 2006 Griffin and his colleagues came up with a system to sort-of invest in two companies, SpaceX and Rocketplane Kistler, to develop space transit. There would be no sharing of equity or intellectual property, but also no guarantee of payment before technological and financial milestones were reached.

"I knew enough about the federal government to know that if you invested money and you got none of your money back, everybody would get angry," Marty said. "But it also turns out that if you invest money and you get five times your money back, everybody gets angry too, because then you're competing with the private sector."

Rocketplane Kistler would eventually be dropped from the program, eventually flaming out in bankruptcy after failing to raise enough money from New York hedge funds and pension investors it targeted just as the economic crisis began. SpaceX, on the other hand, would eventually collect $396 million from NASA while contributing $454 million of outside capital, including an initial $100 million of Musk's own money in 2006.

The company's outside fundraising strategy was simple: Turning to Musk's deep-pocketed friends in Silicon Valley, who were more willing than hard-pressed New York financiers to take a flyer on something new. There was also an attractive quirk of the satellite launch business: Customers pre-pay to build their rocket. That meant if the company could prove its concept in a successful test, the company wouldn't need to raise another round of working capital, protecting early investors' stakes from dilution.

What does SpaceX actually make?

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SpaceX's flagship Falcon 9 rocket.(SpaceX)

Rockets are marvelous pieces of technology. They seem to rise in fairly stately fashion when you watch them launch, but to escape earth's gravity they must reach 11.2 km per second or about 25,000 miles per hour, nearly 33 times the speed of sound in air. Nothing else made by man goes that fast with people in it. Rockets are mostly fuel—for SpaceX, $200,000 worth of kerosene and liquid oxygen—with an almost delicate metal skin, mostly aluminum. Musk once asked an investor to imagine his 64 meter (224 ft) rocket, shrunk down to the size of a Coca-Cola can: The walls of the tiny explosive would be many times thinner than the drink in your hand.

It is easier and cheaper to use solid-fuel engines. That would typically make them the first choice of the company's chief designer—also Musk—but for the fact they are harder to control once ignited. For safety's sake, more complex liquid-fueled rockets are the standard for taking people to space. The engines are spidered with metal capillaries that use the vessel's own chilled fuel as coolant to keep the 3-D printed nozzle from melting in the wash of its own exhaust. Human flight was always the standard to which Musk's associates say he aspired; and so the Merlin was the first new liquid-fueled rocket engine to fly in the United States since the 1970s.

 Falcon, Merlin, Kestrel, and Dragon… SpaceX's machines were made by people who read pulp fantasy novels as children. 

Rockets headed for space typically have two stages. The first stage provides the massive thrust to get into orbit; then it's discarded, and the second stage glides the payload to its final destination. A satellite, encased in a custom-made carbon fiber fairing, or a Dragon space capsule full of cargo—someday, passengers—perches on top of the rocket at launch. SpaceX's first rocket prototype, the Falcon 1, used one Merlin engine in its first stage. There are nine in the Falcon 9 rocket that is the company's main product. And there will be 27 in the putative Falcon Heavy, as yet unrealized, for massive cargo—and trips to Mars.

Falcon, Merlin, Kestrel, and Dragon: Not the Victorian virtues—Enterprise, Endeavor, Discovery—honored by the space shuttles they replace, nor competitor NASA's classical Atlas, Orion, Apollo, and Saturn. SpaceX's machines were made by people who read pulp fantasy novels as children, or the paperback science fiction of Musk's childhood in Pretoria, South Africa.

The only thing that matters is cost

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The nine Merlin engines that power a SpaceX rocket.(SpaceX)

Regardless of its inspirations, the company was forced to adopt a prosaic initial goal: Make a rocket at least 10 times cheaper than is possible today. Until it can do that, neither flowers nor people can go to Mars with any economy. With rocket technology, Musk has said, "you're really left with one key parameter against which technology improvements must be judged, and that's cost."

SpaceX currently charges $55 million to $60 million per launch. Its cost-per-kilogram of cargo to low-earth orbit, $4,653, is far less than the $14,000 to $39,000 offered by its chief American competitor, the United Launch Alliance. Other providers often charge $250 to $400 million per launch; NASA pays Russia $70 million per astronaut to hitch a ride on its six-person Soyuz spacecraft. SpaceX's costs are still nowhere near low enough to change the economics of space as Musk and his investors envision, but they have a plan to do so (of which more later).

The secret to the low cost is relatively simple, at least in principle: Do as much as possible in-house, in an integrated manufacturing facility, with modern components; and avoid the unwieldy supply chains, legacy designs, layers of contractors, and "cost-plus" billing that characterized SpaceX's competitors. Many early employees were attracted to the company because they wanted to avoid the bureaucracy of the traditional aerospace conglomerates.

 "SpaceX was the first real tech startup in that space developing their whole platform from the ground up, questioning everything." 

"I guess I would call them bureaucratic integrators, people at large entities integrating other people's technologies," says Scott Nolan, who joined the company out of college as an early employee and is now a partner at Founders Fund. "SpaceX was the first real tech startup in that space developing their whole platform from the ground up, questioning everything."

But there's a reason for everything to be the way it is, and the reason the dominant aerospace contractors were slow-moving behemoths of paperwork is that their prime customers—indeed, the prime customers of the entire space world—are governments. From SpaceX's point of view, much of the blames lies with cost-plus contracting, the common government strategy of hiring companies to do work and paying their expenses plus a guaranteed profit margin.

"When you do that, your engineering force is brain-dead," Nosek says. "The incentive structure destroyed their ability to create true innovation."

How opposites attract

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Elon Musk with NASA's current administrator, Charles Bolden.(Reuters/Bill Ingalls)

At first, the partnership between a government agency used to paying whatever bill it was presented with and a start-up bent on cutting every corner it could find went much as you might imagine. "For every NASA person you put on my site, I'm going to double the price," Musk warned Marty. The company made hatch handles out of parts for bathroom stall latches to save $1,470, and found that using racing-car safety belts to strap in astronauts was more comfortable and less expensive than custom-built harnesses. It used live people inside a full-size model to make sure that astronauts could move about the cargo capsule, rather than computer simulations. SpaceX executives disdained NASA's love of acronyms and documentation. Employees took pride in working late on Friday nights.

"They'd say, 'Well, we could go buy this from this vendor, but it's like $50,000. It's way too expensive, it's ridiculous. We could build this for $2,000 in our shop,'" said Mike Horkachuck, the NASA official who was the primary liaison with the company. "I almost never heard NASA engineers talking about the cost of a part."

But NASA did bring a focus to the company, one that other space start-ups often seem to lack. And, just as important, it brought early revenue. '"Okay, we have a schedule, we have milestones, we have funding,' which was obviously key as well at the time, being such a small company," Giger said of the NASA award. "That really gave us focus."

 "Early on, [NASA] was what was keeping the lights on in the company." 

"I think we brought them up from being a little 100-man company, if that, to what they are today," Horkachuck said. "Early on, [NASA] was what was keeping the lights on in the company. They've just evolved into less of a hobby shop and more of a real aerospace company that's building production rockets."

But SpaceX always thought of itself as a tech firm, and its clashes with NASA often took a form computer developers—or anyone familiar with the troubled roll-out of healthcare.gov—would recognize as generational. SpaceX followed an iterative design process, continually improving prototypes in response to testing. Traditional product management calls for a robust plan executed to completion, a recipe for cost overruns.

"We weren't just going to sit there and analyze something for years and years and years and years to the nth degree," said David Giger, a SpaceX engineer. "SpaceX was built on 'test, test, test, test, test.' We test as we fly. We always say that every day here, 'Test as you fly.'"

That was to become painfully evident in its first attempts at flying.

How many tests could SpaceX fail?

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The Falcon 1 at its test site in the Marshall Islands.(Reuters/Tom Rogers)

Kwajalein is an atoll in the Marshall Islands, home to a US Navy rocket test facility. "I don't think there's a place in the world with more corrosion," Musk said of the place. "It was basically just a small little island with a tent on it," said Giger. The rockets themselves had to be flown in on massive C-17 Globemaster aircraft.

Kwajalein is about 7,700 km (4,785 miles) from Vandenberg Air Force Base, where SpaceX had expected to hold the first launch of the Falcon 1 in 2005. But the Air Force kicked SpaceX out despite millions of dollars in investment and months of planning. A Lockheed Martin rocket launching something classified was being prepared nearby, and military officials feared that the upstart company's first launch could malfunction and destroy their secret project.

They were prescient. In 2006, the first Falcon 1 launch ended with the rocket exploding over the launch pad at Kwajalein. A corroded fuel line was the culprit. In 2007, the second rocket failed before reaching orbit.

"The vehicle actually flew very far, and then didn't make orbit, but at least it flew out of sight," Koenigsmann, the German SpaceX engineer, said of the second launch. "It's a difference whether the rocket comes back and hits the launch site and you collect debris, or that it goes away and then disappears somewhere. It doesn't make a difference in the end, but for you personally it's a different feeling."

Despite those two failed launches, Nosek and another of Musk's PayPal co-founders, Peter Thiel, invested $20 million in SpaceX through the venture-capital firm Founders Fund. NASA's investment in the company had convinced them that Musk knew how to build rockets.

Even so, the fact that he hadn't yet built a working one was proving tough for the fledgling company. Gwynne Shotwell, an experienced aerospace engineer who became SpaceX's president and chief operating officer, devoted much of her time to drumming up business for the unproven product. "I didn't get to do as much engineering as I would have liked to, but continually convincing customers to invest in SpaceX, and to take the risk associated with buying launches from us," she said. "I was focused on keeping the company alive, keeping people paid while we were struggling."

The partners at Founders Fund calculated that three more failures after the first two attempts at Kwajalein would exhaust the firm's remaining capital and the confidence of its customers. That would mean the end not only of SpaceX, but of the fund's largest investment at that point.

  "Between the third and the fourth flight we changed one number, nothing else." 

"I knew that would wipe [Musk] out," Nosek says, "and I also knew that at the last point, we'd have to ask the hard question, how much would we be willing to spend?"

Nosek disappeared on a camping trip in the Sierra Nevada mountains during the third launch, and returned to a mobile phone full of condolence texts. The rocket—which carried a cargo of three satellites and the ashes of James Doohan, the actor who played Scotty on the original series of Star Trek—had been destroyed when a small amount of fuel remaining in the first-stage engine had ignited after separation, causing it to collide with the second stage.

That left just two launches before disaster. But each flight had gone further than the last. The company's engineers were confident they understood the problem. "Between the third and the fourth flight we changed one number, nothing else," Koenigsmann said. "That was the time we needed to separate the two stages."

It was enough. In August 2008, the rocket put a dummy payload into orbit. A month later, another Falcon 1 would launch the company's first contract satellite on behalf of the Malaysian government. SpaceX was viable, and NASA awarded it a $1.6 billion contract, one of two (the other went to Orbital Sciences, the veteran NASA contractor that replaced Rocketplane Kistler) to bring 20 tonnes of cargo to the ISS before 2016. In 2010, now launching from NASA facilities in Cape Canaveral, Florida, SpaceX launched the first Falcon 9 rocket, which replaced the now discontinued Falcon 1. Soon after, with the maiden flight of the Dragon space capsule, SpaceX became the first private company to send a spacecraft into low-earth orbit and bring it back safely.

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The Dragon spacecraft docked with the International Space Station.(SpaceX)

But SpaceX still had to show it could safely dock the Dragon, flying under remote control, at the Space Station. Imagine having to park your car in the world's most expensive garage, from thousands of miles away, with the knowledge that even a tiny accident could end up destroying them both. Confident in the wake of the successful first flight, it proposed to NASA that it combine the two final tests of the Dragon—approaching the ISS and docking with it—into one, to save costs.

NASA officials were nervous. Radar problems forced the reprogramming of the capsule's sensors mid-flight to avoid collision. But the link-up was successful. The company has flown three successful resupply missions so far, and the fourth is currently docked at the station. NASA's side-bet on SpaceX had succeeded.

The price of politics

Musk is a man of several personas. There is Musk the awkward showman, doing his best Steve Jobs impression at product launches. There is Musk the soft-spoken but intense nerd in interviews. And, increasingly, there is Musk the establishment figure.

This summer it was the latter Musk, in need of a haircut and sweating gently in humid Washington, DC, who showed off the second iteration of the Dragon, this one intended to bring humans into space. He demonstrated the features of a seven-person spacecraft to Ben Nelson, a Florida senator with a long history of shoveling money into his state's aerospace industry, as a swarm of onlookers pretended not to eavesdrop. Rotund members of Congress hauled themselves up a ladder and into the capsule for photo opportunities. Political operatives, many hired by SpaceX itself, debated the surprise defeat of the House majority leader, Eric Cantor, by a candidate who found even the very conservative incumbent too spendthrift for his tastes. There's no sign in the capital that funding for space is set to increase, and while that may not appear good for SpaceX, it's even worse for its pricier competitors.

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The touchscreen controls in the cockpit of the future.(SpaceX)

Few of the reporters swarming Musk were asking about the new space capsule, with its iPad-like control panel and 3D-printed engines. They wanted to know about SpaceX's lawsuit against the Air Force, which had awarded an $11 billion contract to the United Launch Alliance without opening it up to other bids. Musk gives good quote; this was the summer of Russia's buccaneering in eastern Ukraine, and he had been excoriating ULA for its reliance on Russian engines as relations deteriorated. Later in the summer, a judge ordered the Air Force and SpaceX into a mediation process that SpaceX executives hope will end with their receiving a share of the contract.

In September, NASA announced that it was awarding two contracts to carry astronauts to the space shuttle—$4.2 billion for Boeing and $2.6 billion for SpaceX. The startling discrepancy between the two contracts has yet to be convincingly explained, since NASA says both are for the exact same set of tasks. Boeing representatives say it likely reflects their greater reliability, a subtle dig at what they see as an immature space vehicle—even though by now the Falcon 9 has had 13 launches with not one failure. According to leaked documents, NASA officials said that SpaceX is ahead of schedule compared to Boeing, but the NASA official grading the suitability of the two proposals had Boeing edging out SpaceX by 6%—roughly the difference between "excellent" and "very good."

But given that Boeing's proposal costs 62% more, it seems clear that the veteran firm will be under pressure to trim the fat, just as ULA has embarked on a radical cost-cutting project and a partnership with Blue Origin—a space company founded by Amazon's Jeff Bezos, which is another target of Musk's public skepticism. Congressional appropriators are already questioning the cost of supporting two commercial crew programs and of NASA's own scaled-back manned exploration project, Orion, which replaced Constellation in 2011. A third firm that competed for the job and lost, Sierra Nevada Corporation, has formally challenged NASA's decision specifically on the basis of Boeing's added cost.

To boldly go

With 33 commercial launches on its manifest in the next four years, a plan to launch manned missions by 2017, and subsidies from Texas to build its own spaceport there after several years of leasing government facilities, SpaceX is now a serious competitor in the launch industry. That's a validation for NASA's public-private partnership, which was focused on developing a business, not a product.

But the question for Musk and his investors now is whether he can be more than just a better rocket builder. They want to unlock something far more challenging: A space economy where humans can vastly increase their productivity in the vacuum around our tiny world and beyond, even if nobody is quite sure how yet. Nolan of Founders Fund compares this hopeful uncertainty to the founding of the internet. "It wasn't clear exactly what kind of business can come out of exchanging information really rapidly," he says.

For example, if it weren't so pricey, investors could imagine putting up hundreds of new satellites in lower orbits than existing ones, making their communications and imaging far more powerful. Because of the high launch costs, current satellites aren't upgraded frequently and are stationed relatively far from earth so that they can last longer—the closer a satellite flies to earth, the faster its orbit decays, leading to its eventual demise. As a result, the electronics in them are relatively old technology.

 Can the $6 million launch—or even cheaper—replace the $60 million launch? 

Cheap enough launches could also enable terrestrial flights that hop up over the atmosphere, turning a day-long flight around the world into a matter of hours. Space tourism is often cited as a possible source of revenue, as is commercial research, even asteroid mining, but making any of those sustainable will mean—you guessed it—far lower costs, as NASA has found in its failure to drum up much commercial research at the ISS.

Can the $6 million launch—or even cheaper—replace the $60 million launch? The way to solve that is to stop throwing rockets away after one use; after all, they cost about as much as a 737. Make them reusable and the cost savings are enormous: SpaceX says that while the rocket costs $54 million, the fuel only costs $200,000.

Hence the company's focus first on the Grasshopper, a scale model of a Falcon 9 that experimented with vertical takeoff and landing. Now, nearly every SpaceX satellite launch uses a rocket equipped with those massive landing legs we mentioned earlier, and the company attempts to "land" the rocket in the ocean. So far, there hasn't been a success, but company insiders say the data they are gathering is bringing them closer and closer to bringing the huge tube from super-sonic speed to a delicate touch-down. That would be the killer app.

https://www.youtube.com/watch?feature=player_embedded&v=uIlu7szab5I

 

The twin risks of sclerosis and megalomania

But some observers fear SpaceX is becoming less nimble, losing the advantages it had over the big military-industrial contractors. Musk can no longer interview every employee now that the staff numbers in the thousands. Yes, standards remain high: Almost 400 workers were fired this summer after winding up at the bottom of a performance review, prompting a lawsuit. Nonetheless, towards the end of his time working with SpaceX, Horkachuck fretted that the company itself was starting to behave more and more like the traditional contractors it disdained. Meanwhile, Marty, NASA's former in-house venture capitalist, fears that the agency is already losing its brief focus on disruption and commercialization to build another large bureaucracy around the commercial crew program.

And then there are the distractions of financing and dealing with investors, which get more complex as the sums increase. SpaceX was reportedly exploring another fundraising round earlier this year that could have valued it at $10 billion, but no deal has materialized. The company recently retained Abernathy MacGregor, a corporate public-relations firm specializing in investor relations and M&A.

Musk is reportedly not done yet. Everyone around him speaks of his single-minded devotion to the company, despite being the CEO of Tesla and chairman of Solar City, and of his single-minded focus on the fantastic long-term goal—Mars. Not long after SpaceX won its first $1.6 billion contract from NASA, he surprised some of the directors during a meeting at the company's rocket-testing facility in Texas by mentioning, in an aside, that the designs for the Martian vessel were nearly complete. In 2009, he promised tourist trips around the moon by 2014.

While a CEO obsessed with going to Mars might be seen as a detriment, SpaceX's backers say it protects the company's culture—and helps its near-term goals. It's no accident that the data gleaned from rocket-landing experiments is also of interest to scientists thinking about landing cargo on Mars.

Meanwhile, however, the next milestone is a more modest one: To prove that human passengers will be safe in Dragon 2. First, there will be a pad abort test, to prove that if something goes wrong with the rocket before launch, the space capsule can detach, using its own thrusters to fly the crew to safety. If that goes as planned, there will be an in-flight test of the same ability to act as a lifeboat if the rocket breaks up before reaching orbit. These safety measures are a reminder that there will come a point when SpaceX's rockets could be destroyed while carrying real space engineers, not just the ashes of an actor who pretended to be one.

Rockets are tricky, as Musk says. But this is a man who thinks he'll own a Martian colony with perhaps thousands of people in 2040, in time for his 70th birthday. You can trust he'll get you to a space station just 205 miles up, right?

Editor's note: We're grateful for the oral history project at NASA's Johnson Space Center, which provided much useful background material and several quotes for this article.