Fwd: [nasa-retirees-jsc] FW: Marketing the Moon

Sent from my iPad

Begin forwarded message:

From: "Moon, Larry J. (JSC-EA411)" <larry.j.moon@nasa.gov>
Date: March 25, 2015 at 10:21:29 PM CDT
To: "Moon, Larry J. (JSC-EA411)" <larry.j.moon@nasa.gov>
Cc: "nasa-ret-jsc@freelists.org" <nasa-ret-jsc@freelists.org>
Subject: [nasa-retirees-jsc] FW: Marketing the Moon
Reply-To: larry.j.moon@nasa.gov

Thanks to Stacey for sharing with us all below the hot hot deal.

 

From: Stacey Nakamura [mailto:s.t.nakamura@att.net]
Sent: Wednesday, March 25, 2015 9:15 PM
To: Moon, Larry J. (JSC-EA411); Larry Moon
Subject: FW: Marketing the Moon

 

Hi Larry,

 

This book is 60% off through midnight Friday night – do you think it would be of interest to the NASA Retiree group?

 

Thx,

Stacey

 

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From the MIT Press – 60% off through March 27, 2015

Marketing the Moon

The Selling of the Apollo Lunar Program

By David Meerman Scott and Richard Jurek

Foreword by Captain Eugene A. Cernan

http://mitpress.mit.edu/books/marketing-moon

 

$15.98 through midnight ET, Friday, March 27, 2015

 

The sale runs from today (Monday, March 23) to midnight ET on Friday, March 27—and as a result, Marketing the Moon (normally priced at $39.95 Trade) is now currently available at our website, for $15.98, with discount code MITPSTAFF60

 

Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. The book features heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

 

 

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